Aisle Edger Promotions
Client: Party City
Project: In Store Displays

Matt was asked to create illustrations for instore displays. The idea was that when looking down an aisle these displays would pop out sort of like tabes on folders. THis way when starting at one end of the ailse you could see all the categories within that aisle, all the way to the end.

He created over a dozen of these promotions (pirates, rocker dudes, disco, gamblers, football, mariachis). Above are four of his favorites.